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Formula 1 MBB Strategies to Fuel-up ARPU Tanks, Fostering Consumer Adoption, Locking Churn, and Traffic Offloading Techniques in Rural & Urban Global Mobile Markets, Constituting up-to-the-minute Case Studies, and much more...

An accurate study of the present and the expected face of the telecom market based on detailed research by our experts has been supported by true data extracted from the grass root levels. This study is a conclusive report based on interviews, data mining techniques, in depth analysis, scrutiny of factual data and possible innovative propositions that could equip an entity to tackle the ongoing advancements in the industry.

Executive Summary

Here comes another run-of-the-mill Report…is probably you might be thinking when we talk of Mobile Broadband. Enough has been written about it over and over again and understandably, you might smirk at another Report on the same subject.  But TeleResearch Labs has a different psychology altogether when it comes to research – Our Analysts, even though veterans in their field,  never preen themselves on being ‘experts’; instead, they adopt a naïve approach to every research project, and ‘attempt’ to become ‘experts’.  And that’s why when our sleuths are assigned any project, they dig right uptill they obliterate the chances of anything being left out or overlooked regarding the subject.

MBB Grand Prix 2011 – 2016 is another such attempt. 2010 was a disruptive year for the Telecom industry worldwide. This was probably the first time the industry realised just how mammoth the task is to manage the spiraling data traffic on their networks as it reached nearly 3.12 Exabyte. The consumer has been pampered with way too many promises, but have you – operator, vendor, manufacturer, really come up with a foolproof business solution to accommodate all those promises? Are you even close to managing it? Or, for some, we might ask – Can you ever manage it at all?

MBB is here to stay – and its nothing short of pathetic that nearly every business house is doing the subject to death with a stale approach. We, at TeleResearch Labs took upon this study from a different perspective altogether – over the past 1 year, our team scrutinised over 100,000 pages of official data; reviewed performance of over 300 companies globally; interviewed nearly 100 executives; and studied more than 80 business models. What the analyses revealed was shocking – We deduced that the majority of businesses are hurtling towards a bleak abyss if they continue their MBB strategies the way they are. What was even more disconcerting was the fact that many have not bothered to think beyond  and are smugly sure they are up the right track.

All that hoopla about sure-shot business models – be it pricing or revenue sharing, innovative VAS, ARPU enhancers, traffic offloading etc. has been shredded in our Report for we unearthed that a sea-change is required if MNOs, Vendors and the App Community finally get down to doing things differently rather than running up the same old path and following the same old staid business models.

So that all businesses/ concerns even remotely connected to MBB ensure that they do not skid off the track in the period which is nothing short of a ‘Grand Prix’ of the telecoms, we have presented solutions keeping ‘differentiation’ in mind – to ensure that all who have what it takes, achieve their revenues and ARPU targets during the next 6 years, while cutting back churn and enhancing consumer loyalty.

Pricing is fast approaching to becoming a second-hand tool for cutting Churn – VAS would be the stronger one, but then again, are you sure you are tapping enough into the average consumer’s psychology to keep on enticing him with your VAS?

Moreover, is your technology really supportive to all the VAS your marketing team might be envisaging?

There’s a sea of ‘unexploited’ consumers left to fish in.  Do not think the fish will bite the hook – You have to bait them.

Europe and North America would lag behind Asia Pacific in MBB growth. Why?

MNOs in these regions need to drive consumer adoption in strategically different ways. Asia Pacific is huge in terms of population – and that alone is one of the factors; but then you must consider that relatively larger portions of the region are highly underserved. Socio-economic constraints of the sub-regions have to be conquered to blast them with MBB. Towards this the MNOs must adopt a long-term strategy, one in which they should not be expecting too much too soon.

On the other hand, markets in Europe and North America have a different composition. The challenge lies not really in expanding the MBB base, but rather, to ‘enhance’ it. The psychological make-up of an average user in these regions is like a child reaching adolescence overnight – it is the case of too much too soon. MNOs and vendors need a different approach now. More customisation is required, both in terms of MBB offerings and smartphones.

And the omnipresent debacle: LTE or WiMAX – Confused as to which to go with for pursuing your MBB ambitions?

The next 6 years are do-or-die for many players – it’s the ‘Grand Prix’ of the Telecoms industry in which the winner would be the one who drives Mobile Broadband the hardest, smartest way. Our Report essentially provides you the tools to do that very thing – Drive Mobile Broadband till you annihilate each and every potential consumer segment, worldwide, to the point they come to depend upon MBB, be it the ritzy settings in the USA and Western Europe or the murky darkness of Africa or the vast sands of the Middle East.

MBB Grand Prix 2011 – 2016 spans across the Telecom globe and covers every nerve of the industry  – Be it the ammunition on MBB market penetration in unserved, underserved regions, stifling churn in saturating markets; analysing the scope of various technological platforms vis-à-vis MBB, traffic management and offloading solutions, innovative VAS and many more…our Analysts haven’t left out anything.

Besides, we have given detailed MBB forecasts (global and regional) on subscribers, revenues, ARPUs (including 6 global giants), mobile apps, mobile messaging traffic like SMS, MMS, Mobile E-Mail and IM, consumer adoption of various technology platforms etc. in a whooping number of 170 charts and 45 tables. As an add-on, we have packed-in 30 compelling case studies on MNOs and App stores.

So, do not wait – The MBB Grand Prix has begun. Fuel-up, get set, and step on the accelerator now!

Key Questions Answered

Q1:     How to optimise data traffic so your networks breathe easier?

Q2:     What are the latest penetration techniques MNOs are using across untapped markets?

Q3:     How to drive consumer adoption of MBB across stubborn regions/ markets?

Q4:     What are the most promising VAS offerings?  What role innovative VAS would play in
           cutting down the churn, and adding numbers to your user base?

Q5:     Which MBB Services would thunder in years ahead? What will be the supporting
           Business Models?

Q6:     How to segment your MBB user class and cater to their personalised needs?  

Q7     What are the top MBB Business Settings out there? How other players could learn from
           them?

Q8     How could the App community exploit opportunity of doing business with MNOs,
          Handset Makers and Store owners – and their best propositions?   

Q9     Where are the niche markets for desired Mobile App returns; and how early movers can
          milk these opportunities ?

Q10   What formulae do TeleResearch Labs advise to tap the unserved markets of AMEA?

Q11   What would be the psychology of smartphone users in next 6 years? What offerings
           smartphone makers can introduce to enchain the customer beyond conventional
           ‘Handset Sales’ business model?

Q12   How do MNOs, App Community and Handset Makers collaborate to spread the MBB
           Addiction?

Q13   What are the latest MBB threats? What old methods MNOs need to forget, and what are
           the latest out-of-the-box way outs?

Key Forecasts

#1    MBB would be roaring with 2.7 billion users globally by 2016. Asia Pacific would
         capture the lion’s chunk at over a billion.

#2    30% of all mobile phone users globally, would be MBB addicts by 2016.

#3    By 2016, the MBB revenue of North America would be $81 billion - Over $100 billion short
        of that of Asia Pacific.

#4    Total WiMAX-supported MBB subscribers would be 340 million by 2016.

#5    MBB ARPU of Europe, as whole, would plummet to $0.19 by 2016.

#6    Africa would rock at a 250% MBB leap each year till 2016.

#7    Global mobile messaging revenues would cross $300 billion in 2016.

#8    Global mobile app downloads would surpass 20 billion within 3 years.

#9    Mobile Video would be muscling-on the global data traffic at a 68% share by 2016.

#10  Global MBB revenue would jump by 27% in 2011.

Exclusive Analyses

EA1    Comparative growth projection of different mobile app platforms.

EA2    MBB ARPU projection of 6 global giants (2011 – 2016).

EA3    A macroscopic analyses of over 50 running & successful MBB plans, regionally.

EA4    A critical scrutiny and evaluation of the data offloading cargo.

EA5    Exhaustive 30+ Case Studies on Mobile messaging, VAS, 3G, 3G+ (HSPA & LTE),
           WiMAX, MNOs, Smartphone Makers and Mobile Apps.

EA6    Ground-breaking VAS ideas.

EA7    Over 20 Analyses by TeleResearch Labs on topics that were yet unexplored.

Who might be interested in this Report?

Telecom Investors
With an obvious interest in the ongoing happenings within the mobile broadband segment of Telecoms, the report provides indepth-insight for telecom investors they cannot neglect. High concerns on the possible variance their investments might go through, is a good enough reason why this report will be beneficial for them.

Operators
For a better understanding of the dynamics of Mobile Broadband markets across the globe, this study would also provide global opportunities and competition. Business Case Studies, Absolute picture of the MBB Subscriber growth & psychology and recent technological developments, is a must read for better understanding of live scenarios.

Vendors
For better product development and giving a competitive edge to the product in sync with the technological revolution.

Service providers and Application Developers
Insight on the market expectations and forecasting risks and opportunities as MBB would plunder along global markets in the years ahead.

Content providers
The possible changes that content development might go through and issues of adaptability solved.

Regulators
A study of regulatory standards maintained across the globe and the possible amendments that might be required.

Educational Institutes (esp. in the telecom or IT sector)
A complete analysis with case studies for in depth understanding of the MBB technology revolution. A compelling study and research material for both students and professors.

Analysts

Oscar Mine (Sr. Research Analyst)
Aseem Bhardwaj (Principal Research Analyst)
Sullivan Burns (Research Associate)

Address:

TeleResearch Labs Inc.,
9426 Thrush Ln,
Potomac MD 20854, USA

Web: www.teleresearchlabs.com
Email: info [at] teleresearchlabs.com

Phone:
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